Build Smarter. Sell Better. Scale Faster.

Even Flow helps small and mid-sized businesses modernize their sales and marketing systems using AI, automation, and bold leadership. Built to grow.

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Services.

Sales & Marketing Process Optimization

At EvenFlow, we specialize in creating harmony between your sales and marketing processes. Our expertise transforms fragmented operations into streamlined, scalable systems that fuel sustainable growth. We leverage cutting-edge AI integration, tailored CRM strategies, and comprehensive technology stack optimization to ensure every aspect of your sales and marketing efforts works seamlessly together.What We Deliver:

  • Integrate AI-driven tools for advanced analytics and smarter decision-making.

  • Streamline CRM strategies to enhance customer relationship management and maximize engagement.

  • Evaluate and optimize your existing technology stack for maximum efficiency.

  • Provide tailored training and resources for sales and marketing teams to enhance performance.

  • Implement automated workflows to reduce manual efforts and human error.

  • Align sales and marketing KPIs to ensure clear, unified business goals.

  • Optmize lead generation and nurturing strategies for better conversion rates.

  • Enhance reporting capabilities for real-time insights and informed decisions.

  • Introduce scalable processes adaptable to growth and market changes.

  • Offer ongoing support and consultation to ensure continuous improvement.

Organizational Optimization

We help companies cut the noise and build operational clarity. By aligning people, processes, and tools around a unified vision, we eliminate friction, reduce burnout, and enable smarter decision-making at every level. The result? A faster, more agile organization that actually scales.What We Deliver:

  • Map and streamline core operational workflows across departments

  • Identify bottlenecks and silos that block execution and collaboration

  • Implement org-wide communication rhythms that foster alignment

  • Audit roles, responsibilities, and decision-making authority

  • Build scalable team structures that evolve with growth

  • Refine onboarding, training, and knowledge-sharing systems

  • Introduce systems for cross-functional accountability

  • Simplify tech stacks to reduce redundancy and boost adoption

  • Integrate asynchronous workflows for hybrid and remote teams

  • Establish a leadership cadence for visibility and momentum

  • Promote a culture of ownership, adaptability, and transparency

AI Systems Integration

At EvenFlow, we specialize in creating harmony between your sales and marketing processes. Our expertise transforms fragmented operations into streamlined, scalable systems that fuel sustainable growth. We leverage cutting-edge AI integration, tailored CRM strategies, and comprehensive technology stack optimization to ensure every aspect of your sales and marketing efforts works seamlessly together.What We Deliver:

  • Audit current systems for AI readiness and automation potential

  • Integrate tools like ChatGPT, Fireflies, Notion, and HubSpot

  • Automate lead scoring, follow-up, and content personalization

  • Streamline CRM updates, meeting notes, and task delegation

  • Build internal knowledge bases powered by AI

  • Train teams on ethical and practical use of AI day-to-day

  • Create intelligent dashboards for forecasting and reporting

  • Implement voice-to-text and real-time transcription tools

  • Reduce manual workflows across departments

  • Ensure compliance, security, and transparency around AI usage

Influencer and SMB Marketing Representation

At Even Flow, we help creators, thought leaders, and rising voices turn their influence into income—without losing their authenticity. With years of experience negotiating complex brand deals, building personal brands, and navigating the evolving media landscape, we act as your strategic partner behind the scenes. Our goal is to ensure your voice stays clear, your brand stays protected, and your revenue potential is fully realized.Whether you’re just beginning to monetize your content or you’re a seasoned creator looking to scale, we bring the business acumen and operational horsepower to support your growth. We’re not a talent agency—we’re a business partner invested in your long-term success.What We Offer:

  • Brand & Audience Positioning: Hone your niche, align your messaging, and build a powerful personal brand that attracts the right partnerships.

  • Contract Negotiation & Deal Vetting: From one-off posts to long-term brand deals, we handle the fine print so you can focus on creating.

  • Strategic Monetization Planning: Create a diversified income strategy across sponsored content, affiliate sales, digital products, and licensing.

  • Business Infrastructure Setup: We help structure your business legally and financially, including LLC setup, invoicing systems, and tax considerations.

  • Inbound Lead Management: Stop chasing brands—let them come to you. We build and manage your inbound pitch and response systems.

  • Performance Metrics & Reporting: Data-backed insights to show ROI, audience growth, and campaign impact—critical for recurring deals.

  • Brand Protection & IP Guidance: Ensure your name, content, and creative work are protected across platforms and partnerships.

  • Cross-Platform Growth Strategy: Grow intentionally across YouTube, Instagram, TikTok, LinkedIn, podcasts, and emerging platforms.

Meet Rick.

Rick Bastian - CEO/Founder

For nearly two decades, I’ve been at the intersection of technology, marketing, and sales—building, scaling, and transforming revenue organizations across some of the world’s most recognized tech brands. From pioneering hyper-growth territories at Uber and Yelp, to revitalizing underperforming markets at Groupon and Yext, my career has centered around one core belief: the customer is the compass, and clarity beats complexity every time.I've had the privilege of leading teams as large as 200+ sales professionals, spanning multiple countries and markets. Whether launching a brand-new region or restructuring a mature one, my approach remains the same—get to the root of the issue quickly, build trust through action, and implement quantifiable solutions that drive revenue, retention, and reputation. I’m not interested in cosmetic fixes or performance theater. I build systems that work, with the data to back it up.In recent years, I’ve leaned heavily into AI and automation, integrating platforms like ChatGPT, Fireflies, Notion, and HubSpot into sales and marketing processes to eliminate waste, boost productivity, and empower reps to spend more time doing what they do best—building relationships and closing deals. I bring a practitioner’s mindset to AI: it's not about buzzwords, it’s about outcomes. I help organizations deploy these tools responsibly and effectively, bridging the gap between legacy systems and modern workflows.But long before I ever had a title in tech, I was raised in the trenches of small business ownership. My family ran a local print and advertising company in Illinois, and I learned firsthand the grit, resilience, and resourcefulness it takes to serve customers and survive economic cycles. That’s why, to this day, I operate with a merchant-first mentality. I speak their language, I know their pain points, and I’ve made it my mission to make technology work for small businesses, not just sell it to them.Whether I’m advising early-stage startups, rebuilding a sales culture, or coaching a struggling rep through a tough month, my philosophy is simple: lead with empathy, act with urgency, and measure what matters. My goal is to bring clarity, creativity, and conviction to every engagement—and to leave every team, process, and business stronger than I found it.

Contact.

Have questions or ready to take the next step? We’d love to hear from you. Whether you’re looking to optimize your sales process, integrate smarter systems, or just want to explore how Even Flow can support your growth, we’re here to help. Fill out the form below or shoot us a message—we’ll get back to you fast.Let’s build something better together.

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